Matt Farrow


Business Development & Partnerships at Hydrex, a MetaDEX on Coinbase's Base blockchain, with a history of closing complex, multi-stakeholder deals and owning them through delivery. I maintained 0% churn across 5 institutional RIAs representing $1.93B aggregate AUM at VastAdvisor, and 18 out of 29 partnerships I closed at Hydrex still have active assets on our platform.

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Experience

Hydrex Current Full-time Quota-carrying

Oct 2025 to present · 11 mo · MetaDEX on Base

Business Development & Partnerships
  • As the second GTM hire, negotiated and closed 29 partnerships generating $341K in realized profit, selling through a bear market to teams whose tokens were down over 90%. 18 of those still hold active assets on the platform.
  • Partner book is at $3.1M peak TVL and $1.7M live, with $60K in realized fee revenue and $281K in bribes added.
  • Closed $125K+ in partner profit in my first three months, ramping to $72K monthly attainment by month three.
  • Built and managed the partner pipeline with cold outbound, inbound, and warm intros, closing partners across DeFi, stablecoin issuers, RWAs, DePIN, gaming, and x402 and AI projects.
  • Designed and led the Admiral's Club campaign, which drove $951K in TVL across five partners, achieving 340% of target assets and generating more than $87K in direct profit in 10 weeks.
Tropic Vote Current Founder Concurrent with Hydrex

May 2026 to present · 4 mo · Non-custodial vote optimization on Base

Founder
  • Founded and shipped a non-custodial vote optimization platform for Hydrex ve(3,3). Holders delegate earning power only, the veNFT never leaves their wallet, and holders keep 95% of rewards.
  • Grew from $0 to $200K+ under management and roughly 7.5% of all delegated supply in under 2 months, with zero paid marketing.
  • Led a 4-person team across product, smart contracts, and GTM.

My own venture, independent of Hydrex. The 5% protocol fee accrues to Tropic Vote, not to my employer.

Motive Full-time 2 promotions

Oct 2024 to Aug 2025 · 11 mo · Austin · Fleet software

Senior SDR, Enterprise Jul to Aug 2025 Promotion 2
  • Finished the Motive tenure at 117% SQM quota attainment.
  • Completed my tenure with $1.14M late stage pipeline, with expected pending ACV of $617K by the end of Q4.
  • Completed comprehensive training in business value cases, RFPs, and demo stack to enhance AE enablement.
  • Developed an AE/SDR account tracker and Salesforce hygiene SOPs, improving forecast visibility for the team.
SDR, Enterprise Jan to Jun 2025 Promotion 1
  • Sourced $1.97M in qualified pipeline across Q1 and Q2 against a $1M target, 197% of target.
  • Responsible for $523K closed-won annual contract value.
  • Proactively engaged with high-value enterprise accounts in logistics, transportation, and supply chain industries to uncover opportunities for Motive's fleet management solutions.
SDR, Mid-Market Oct to Dec 2024
  • Average Q4 attainment: 132%.
  • Promoted to the Enterprise team in three months, against a typical timeline of one year.
  • Sourced 7-figures in qualified pipeline.
  • Conducted sales and business development for AI-powered dash cams, connecting products with the physical economy.
VastAdvisor Contract Concurrent with Motive

Jan 2025 to Aug 2025 · 8 mo · Remote · AI tooling for RIAs

Account Executive
  • Sold VastAdvisor's fintech software suite to institutional Investment Advisory firms managing $1.93B in aggregate AUM, and maintained 0% churn during my tenure.
  • Owned the full institutional sales cycle selling into RIAs, converting 85%+ of discovery calls into demos.
  • Onboarded 5 RIAs ranging from $30M to $1B+ in AUM.

Their assets, not mine. I sold the software, I did not manage the money.

Jan 2024 to Sep 2024 · 9 mo · Austin · Wealth management

Wealth Management Associate, Business Development May to Sep 2024
  • Exceeded weekly cold call target by 201.2%, achieving a record-setting 1,006 calls.
  • Executed 5,003 cold calls with an average contacts-achieved to meeting-set ratio of 38%.
  • Developed and implemented a new data analysis system that improved sales pipeline management and forecasting accuracy.
Wealth Management Trainee Jan to May 2024
  • Selected for Equitable Advisors' pre-contract financial professional development program, focusing on investment strategies and risk management.
  • Successfully prepared for and passed FINRA's SIE and Series 7 exams.
Cartesi Contract

Sep 2023 · 1 mo · Remote

Guest Lecturer
  • Developed a presentation on Ethereum mechanics, limitations, and Cartesi's solutions.
  • Introduced Cartesi's optimistic rollup tech and Linux-based execution environment.

Timeline

Tropic Vote
Hydrex
VastAdvisor
Motive
Equitable
Jan 24 Jan 25 Jan 26 Aug 26

VastAdvisor was a contract role and ran inside Motive, so it adds no months. Tropic Vote is my own venture and runs alongside Hydrex.

Built

Background

Licenses

FINRA Series 7, General Securities RepresentativeMay 2024, inactive as of May 2026 FINRA Securities Industry EssentialsMar 2024, inactive as of May 2026 Life, Accident and Health Producer, California2024

Skills

Business Development · Partnerships · Institutional Sales · Incentive Design · Data Analysis · Salesforce · Salesloft · GoHighLevel · LinkedIn Sales Navigator · ZoomInfo · Claude Code · DeFi / ve(3,3) · Solidity reading · Python · MongoDB · On-chain analysis

Writing

Worked at

HydrexMotiveVastAdvisorEquitable AdvisorsCartesiPurdue